Ark and Bing, Early Adopters to New Search Engine Trends


Each day, the virtual shelves of our online stores are weighted with a new gadget, a new feature on a well known product, or a new software.  Not each product, however, is of real value  to users.

The ability to stay in touch with consumers is of the utmost importance. And oddly enough, it’s a skill or practice that is consistently overlooked by many companies.  

In terms of the the search scene, we are amidst a time of great innovation and adaptation. In addition to the beta launch of our penguin pride and joy, aka our personal search engine, Bing came out with some great new improvements, and there is even talk of Google preparing to roll out some new features in the weeks to come.

In an effort to help users sift through today’s heavily antiquated search results, Microsoft’s search engine rolled out their product re-design.  Bing broke their data results into three categories:  pure, algorithmic, and text-based. Their goal is to present users with quality search results pages filled with links to accurate sources.

Like the newly fashioned Bing, Ark realized and addressed a growing need of search engine patrons. 30% (and counting) of search queries are centered around people—with the primary goal being to find new friends, old classmates, and new business contacts. We launched our personal search engine a mere month ago and have been fortunate enough to experience super positive feedback from our beta users.

People want a way to find and eventually connect with one another, but they don’t want their private information made public and readily available for the use of stalkers, serial killers, and bill collectors.

With these concerns surrounding people search in mind, we built a product that meets our users’ wants and needs for personal and social search without overstepping privacy boundaries. Instead of listing people’s current home address, phone number, date of birth, and other non-volunteered information, our personal search engine only indexes  public data published on social networks. We then provide our users with over 30 filters that when selected, aid the accuracy of your search experience.

As the online (search) community and the rate of content production continues to grow, we will see a trend revolving around  specificity and exclusivity. Be sure to keep up with the Arkblog for more posts on the emerging tech trends.

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