Check out our caption contests to win Ark Swag at http://www.facebook.com/ark.com/. Like our page and you can participate. Peace, Love, and Penguins Foever <(“). 

Check out our caption contests to win Ark Swag at http://www.facebook.com/ark.com/. 

Like our page and you can participate. 

Peace, Love, and Penguins Foever <(“). 

Future Apps Could Help You Network In Any Situation

After reading about Facebook’s location-based app and how their Glancee acquisition influenced their recently released (and then pulled) Find Friends app, we took a little time from product development to think deeper about how these type of apps are influencing our connections to the immediate world around us while on the go.

Before the acquisition, the founders of Glancee made an emphasis on serendipity, the accidental going ons of everyday life that make it special, whimsical and memorable. These moments happen when we create a connection and when we experience a new sound, a new flavor or a new place. For us, it seems that the intent of all these location-based applications is to help facilitate these type of moments for people when the mood strikes them. On a whim, they’re able to find a new shop just around the corner, get excited when they see their crush is a block away or track down that new, hit food truck.

We believe that Ark can and will also function as this kind of serendipitous machine that fosters these interactions with people. Ark is meant to ignite the process of searching for new and interesting contacts to add to your circle of friends. As we work on our mobile app, we are not only keeping in mind all the functions you’ll need, but also all the ways that it can create and influence you while you’re on the go.  

Are we living online more than offline?

Mashable recently wrote an article titled Is Social Media Destroying Real-World Relationships? Based on their infographic a notably whopping 24% of Facebook users reported missing real-world events due to being too hurried to include them on their Facebook timeline! This type of monumental shift and change in the way people build relationships is one of the things that we here at Ark are trying to address.  

Our focus is to help people find that exact person or people that they’re looking for. We do that by bringing together information from various sites to create the most comprehensive overview about any given person. All this effort gives our users the ability to do a truly customizable people search based on criteria that they’re looking for. Some of our users may use it solely to find people that they want to connect with online, while others may want to take it a step further and reach out to that person offline.

While some may think this type of online interaction can detract from personal relationships, it can actually enhance and deepen the understanding one individual has about another based on the type of content that person shares.

It would only be a mistake to trade off real world connections for online relationships (as 24% of respondents admitted doing). Instead these social sites should function as a complement and an added boost to both reach out beyond the immediacy of our surroundings and to connect in ways that are new and innovative. These can be in the form of internet memes, shared life events or searches for contacts on any corner of the globe.